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On the morning of July 21, to implement Hunan Province's strategy for economic and trade cooperation with Africa and promote the substantive development of China-Africa industrial chains, Hunan Jin'ang Holding Group and the International Channel of Hunan Broadcasting System signed a five-year strategic cooperation agreement at Hunan Broadcasting.
Liu Delin, Director of the Office of Ports of the Hunan Provincial People's Government; Deng Luoxing, member of the Party Group and Vice Chairman of the Hunan Sub-Council of the China Council for the Promotion of International Trade; Xu Rong, member of the Party Committee, Deputy General Manager and Deputy Director of Hunan Broadcasting System (Hunan Radio and Television Station); Ke Xiangjin, Chairman of Hunan Jin'ang Holding Group; Xiong Shanshan, Co-President of Hunan Jin'ang Holding Group; He Zhonghua, Chairman of Hunan Kejian Energy Development Co., Ltd.; Cai Lianhua, Director of Hunan International Channel; and heads of relevant projects from both sides attended the meeting. The cooperation uses Hunan International Channel's global communication advantages and Jin'ang Group's African industrial foundation as twin engines to jointly build in Africa a physical platform integrating an information hub, a certification system and an industrial-chain carrier, achieving a leap from media empowerment to an industrial community.
As the international publicity platform designated by the Publicity Department of the Hunan Provincial Party Committee and China's global strategic communication platform for 'Chinese culture going global', Hunan International Channel reaches more than 100 countries and regions worldwide. Xu Rong, member of the Party Committee, Deputy General Manager and Deputy Director of Hunan Broadcasting System, delivered a welcome speech and said: 'This is not only the beginning of a commercial cooperation, but also a vivid practice of Hunan Broadcasting System actively responding to the call to deepen China-Africa cooperation, especially the Radio and Television Audio-Visual Innovation Cooperation Plan.'
'Hunan Broadcasting has always upheld the concept of promoting people-to-people bonds through the power of audio-visual media, and regards more exchanges, culture as the medium and platform building as important paths for deepening China-Africa cultural exchange and mutual learning. Through the deep and innovative integration of media platforms and real industries, we can not only forge a window for China-Africa cultural exchange and a bridge for economic and trade cooperation, but also jointly open up a new industrialized track rooted in Africa and oriented toward the future, contributing the dual strength of media and industry to deepening the China-Africa comprehensive strategic partnership and building an even closer China-Africa community with a shared future.'
▲ Xu Rong, member of the Party Committee, Deputy General Manager and Deputy Director of Hunan Broadcasting System
Liu Delin, Director of the Office of Ports of the Hunan Provincial People's Government, noted at the meeting that Hunan is relying on national-level platforms to continuously build a frontier for China-Africa economic and trade cooperation. Today's signing creates a new paradigm of dual-driven 'industrial entities + international communication', which is both a new starting point for the two sides to complement each other's advantages and advance together, and a brand-new channel of an 'aerial Silk Road'. It will build a bridge for Hunan enterprises directly to Africa, helping them tell Hunan's story well, grasp market demand and expand their international footprint. The Hunan Provincial Department of Commerce will fully support the cooperative development of both sides, and looks forward to the two sides jointly watering the seeds of cooperation, building a China-Africa integrated physical platform, and working together to open up a broader blue ocean of markets, so that the flower of cooperation blooms brilliantly.
▲ Liu Delin, Director of the Office of Ports of the Hunan Provincial People's Government
Deng Luoxing, member of the Party Group and Vice Chairman of the Hunan Sub-Council of the China Council for the Promotion of International Trade, said at the meeting: 'The partnership between Jin'ang Holding Group and Hunan International Channel is truly a wonderful encounter, like golden wind meeting jade dew. The cross-sector integration of “mining + media” gives industry warmth to communication, links resources to a global vision, and turns the idea that “those who share the same path do not consider mountains and seas far” into a vivid practice of mutual benefit and win-win. This cooperation will become an outstanding example of Hunan enterprises going global. The Hunan CCPIT will, through rich international business association resources, the China-Africa arbitration center and other practical service platforms, help more local enterprises precisely connect with African and global markets, and push economic and trade exchanges and industrial synergy to new levels.'
▲ Deng Luoxing, member of the Party Group and Vice Chairman of the Hunan Sub-Council of the China Council for the Promotion of International Trade
Resources are the grain of industry, and security is the bottom line of development. Ke Xiangjin, Chairman of Hunan Jin'ang Holding Group, noted that Jin'ang Holding Group is willing to be a 'resource sentinel' of the new era, supporting the responsibility of serving the country with the backbone of mining, and linking the future of Chinese and African industry by building a digital mining cluster platform.
The Group will integrate full-chain resources including mineral development, infrastructure investment and trade services to promote deep integration of African resources with Hunan manufacturing and Chinese technology. At the same time, relying on Hunan Broadcasting's strong international communication capabilities, it will tell the Chinese story of 'win-win China-Africa resources' through annual strategic communication, global product launches, brand summits and other diversified formats.
Cai Lianhua, Director of Hunan International Channel, said: 'Joining hands with Jin'ang Holding Group marks a more strategically significant step for Hunan International Channel in serving the national Radio and Television Audio-Visual Innovation Cooperation Plan and advancing cooperation with Africa. As Hunan Province's strategic platform for energy and mining cooperation with Africa in the economic and trade field, Hunan Jin'ang Holding Group has a deep industrial foundation, outstanding resource integration capability and the ability to build a global ecosystem, which are highly consistent and complementary with Hunan International Channel's communication influence and platform resources in Africa.'
'In the future, the two sides will jointly promote content co-building and ecosystem linkage, build an African mining information service platform, and jointly tell new stories of China-Africa industrial cooperation.'
At this meeting, the two sides formally established a five-year exclusive strategic partnership and defined a three-tier driving path of 'substantive communication center — internationalized technical standards — industrialized ecological park', to jointly build in Africa a physical mining and energy ecological chain platform integrating an information hub, a certification system and an industrial-chain carrier, driving the leap from media empowerment to an industrial community and jointly writing a new chapter in the high-quality development of China-Africa economic and trade cooperation!
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